Email Copywriting Essentials

Once you’ve managed to capture your list’s attention using powerful email headlines, let’s look into some useful email copywriting tips to make our emails count!

Remember, each time you email a subscriber; you take up their valuable time so your email has to either:

1)    Provide really good value      OR
2)    Pitch something

It is highly recommended to send at least 5 emails of good value (spread out of course) before attempting to pitch something. That being said, let’s look at some great copywriting tips!

The first essential thing you must know about writing good emails, is to try not to be too formal.  Retain a casual tone and people will be more receptive to your emails, content and offers.

Always address your recipient, whether a simple “Hi, Hey, Hello or guess what?”.

The key is to be nice in your emails but also demonstrate that you can provide immense value to your subscribers so that they will view you as an expert in your niche.

Let’s talk a little about good email practices.

Email line length shouldn’t be too long for better readability (preferably not more than 200 characters per line)

Always allow for “white space” between paragraphs so that everything does not look too clumped up.

Always end the note with a warm sign off or signature such as “best regards”, “to your success” or “with respect” (one of my favorites).

In the end of the day, these serve as great guidelines for good copywriting but you must also try and develop your own sense of style and writing method so that your readers can identify with you.

Email Links And Click-throughs

Ultimately, when you wish to pitch something, your most desired action would be to get them to click on your link (affiliate or not) which leads them to a sales page or landing page.

Your click-through rate would be the percentage of people who click on a link in your email from the number of people who open your emails.

In short, to get more profits, improve your clickthrough rate.
Here are some nifty tips for getting more clickthroughs:

1)    Use a link cloaker. Link cloakers have the ability to mask ugly looking affiliate links and can usually customize your links to make them         look more credible (e.g.  www.yoursite.com/recommends/link)

2)    Shorten your URLS! Nobody likes ugly looking long links, if you must, use a URL shortener such as    Tinyurl (www.tinyurl.com) or Bitly         (www.bit.ly)

3)    Include a call to action before the link. E.g. “Check this out now” or “Click here if you’re in a hurry!” followed by the link

4)    Include special bonuses as an incentive for people to click on your link. When it comes to affiliate offers, people are often looking for         the most lucrative offers before they buy something.

5)    Build your rapport. I cannot stress the importance of this enough. Ultimately, if you want more click-throughs, you’ll have to first         demonstrate value to your subscribers by giving them loads of free stuff or valuable content so that they will trust you.

In short, when you develop and practice these good email practices, your customers will become more responsive to your emails and you’ll experience a “breakthrough” in your “clickthroughs”.